1. After increasing prices last month, Reframe has lowered them again, returning to the pricing tested in May 2026. The 30-day paid trial dropped from $4.99 to $3.99, the annual plan from $99.99 to $59.99/year, and the monthly plan from $19.99 to $9.99/month. The 7-day free trial remains unchanged

1. The back arrow icon has been increased in size across all quiz screens, making the navigation control more prominent
2. The paywall pricing has been updated across both subscription plans and the introductory offer. The 30-day offer increased from $3.99 to $4.99, the annual plan from $59.99 to $99.99/year, and the monthly plan from $9.99 to $19.99/month. The annual plan’s displayed savings also changed from 50% to 60%
3. The paywall UI has also been refined: the layout around the CTA and supporting elements has been adjusted, the active trial reminder toggle now uses a blue treatment instead of green, and the plan-selection cards use a lighter background fill

No major changes for Reframe this period

No minor changes for Reframe this period

No major change for Reframe this period

1. The experiment with the redesigned paywall and lower prices was rolled out. The 30-day trial remains at $3.99, while the annual plan stays at $59.99/year.

1. The paywall now has a liquid glass-style background fill around the back button.
2. Two new questions about alcohol consumption habits have been added to the first part of the quiz.

No major change for this period

1. The onboarding quiz screens now have a liquid glass-style background fill around the back button.