1. Across screens that use data for social proof, the referenced tracking period has been updated again, this time from July 2026 to August 2026, keeping the displayed statistics fresh
2. A loading state has been added to the primary paywall CTA. After users tap the button and checkout starts, the CTA now shows a loader while the purchase flow is being prepared

1. Across screens that use data for social proof, the referenced tracking period has been updated again, this time from June 2026 to July 2026, keeping the displayed statistics fresh
2. The login entry point on the first screen has been reverted to the version used in May: “Already have an account? Log in” instead of a separate account-access treatment
3. The subtitle on the question about the user’s goal has been updated to clarify that the selection can be changed later
4. The “What kind of learning do you like the most?” question has been removed from onboarding
5. The monthly plan price increased from $12.99 to $19.99
6. After closing the first paywall, users now land on the Home screen instead of the Plans section. The Plans tab and section have also been removed entirely from the main navigation
7. The special offer no longer appears immediately after onboarding. It’s now shown after the user returns to the Home screen
8. The Roll the dice and Gift for you entry points on the Home screen have been visually restyled

No major change for Headway this period

1. The small attribution line on the first onboarding screen has been updated to “SensorTower, June 2026, worldwide”
2. The login option on the first screen has been redesigned. The previous “Already have an account? Log in” text link has been replaced with a full secondary button labeled “I already have an account”
3. The onboarding question about preferred learning format has returned after being removed in March
4. The tab bar preview shown during the onboarding screen about saving content to the Library has been updated.
5. One question in the personalized program setup has changed. “Do you self-reflect?” has been replaced with “Do you find it challenging to pick the right books?”
6. The subtitle previously shown under the “BEST MATCH” label on the Plans tab has been removed
7. A new “We have a special gift for you” popup can appear while using the app. Opening it leads to a subscription offer with a 67% discount.
8. The gift button positioned above the tab bar has been redesigned from a rectangular button with text into a round icon-only button
9. Shorts now includes a dedicated save button, allowing users to bookmark individual pieces of content directly from the feed

1. The onboarding social-proof copy has been updated to keep the “#1 most downloaded book summary app” claim and App Store rating count current.
2. The bottom navigation tab has been renamed from “Plan” to “Plans.”
3. Text blocks on some onboarding screens now use smaller horizontal margins, giving the copy more width.

1. The discount offer no longer appears as a direct continuation of the paywall flow. Moving it to an app re-open moment may make the offer feel more contextual and less like a predictable second paywall step.
2. Headway added an intermediate pop-up before the offer: We have a special gift for you. This creates an extra reveal step before the discounted paywall and frames the offer as a reward rather than a standard price objection response.
3. There is also a strange navigation change. Headway previously showed four tabs, but after opening the app for the second time, a new Plan tab appears. The special gift pop-up is displayed on top of this new Plan tab.
4. We should keep watching this flow. It is not yet clear whether the new Plan tab is part of the re-open offer logic, a personalization step, or a broader navigation experiment.

1. Headway removed the onboarding question about preferred learning format: “What kind of learning do you like the most?” The removed screen asked users to choose between Reading, Listening, Video, Visual, and Interactive.