1. The Home screen has been simplified and now shows less content. Five subsections have been removed, leaving Challenge, Unlock Hallow, Music, Games, Ask Hallow, Saints in 7 Days, Campaigns for You, and Not sure where to start as the remaining sections

1. The first screen has been redesigned with a new illustration and subtitle. The legal copy has also been updated and now includes a direct link to the Terms of Service alongside the Privacy Policy
2. The IDFA permission prompt has been moved much earlier in the first-session flow. Instead of appearing after users first reach the main screen, it’s now shown immediately after the splash screen
3. The Home screen now includes a Join the Waitlist block promoting an upcoming challenge, plus a new Unlock Hallow gallery that surfaces additional content and features directly from the main screen

No major changes for Hallow this period

1. The “Remind me before my trial ends” switch is turned on by default again on the paywall. Last month, Hallow switched it off by default for the first time
2. The Monthly Challenge block is no longer shown on the main screen
3. The in-feed subscription banner has been removed from the main screen. Previously, the upgrade prompt appeared between regular content blocks

No major changes for Hallow this period

1. The “Remind me before my trial ends” switch is now turned off by default on the paywall. Previously, the reminder was enabled by default
2. The monthly community challenge featured on the main screen has been updated with a new challenge

No major change this period

No minor change this period

No major change this period

1. The attribution survey screen was removed. Previously, it was located right after the first paywall