Finch

Self-care with a virtual pet

September 2026

Major changes

Web checkout added as an alternative to in-app purchases

Screens for subscribers

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What changed, before and after, and why it matters

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Minor changes

Screens for subscribers
  1. Updated the mascot animation on the "Let's learn a bit about you!" screen during onboarding
  2. Added social proof with user reviews and star ratings to the pre-paywall screen explaining the trial reminder, placing the testimonials below the illustration and above the main CTA