1. Reversed last month's subscription price reductions across all paywalls. On the special-offer paywalls, the 50% off annual offer increased from $39.99 to $59.99, while the 30% off offer returned from $55.99 to $83.99
2. The profile section now highlights a different premium feature: the ability to mix Endel's ambient soundscapes and scenarios with music, podcasts, and videos playing in other apps

Editor's note: This month's first-session recording uses focus and productivity as the selected onboarding goal, while previous recordings used sleep quality

1. The registration screen has moved to the very beginning of onboarding. "Other Sign-in Options" has been expanded into separate Google and Facebook buttons, while the Later option is less prominent. Registration remains optional
2. The annual plan in the special-offer paywall is now cheaper. The 50% off offer dropped from $59.99 to $39.99, while the 30% off offer dropped from $83.99 to $55.99
3. On the main screen, Soundscapes and Scenarios have switched positions again, and search is once more presented as a separate element. This returns the layout to the format seen in June
4. The profile section now gives more prominence to different Premium features, with Focus Timer and Apple Podcasts moved into the leading positions

No major change for Endel this period

1. The gender question has been moved earlier in the first-session flow and now appears before the question about the user’s goal in the app
2. Onboarding buttons have been moved lower on the screen across the flow. As a result, the rest of the content is positioned more centrally within each screen
3. The main screen layout has been reorganized: Scenarios now appear above Soundscapes and are grouped more closely with search. The search field itself has also been restyled, making scenarios a more prominent entry point into the product
4. Premium Soundscapes now appears first in the Premium Features section, giving the paid soundscape library the most prominent position in the premium feature carousel

No major change for Endel this period

1. The main screen has been reorganized to put less emphasis on promotional highlights and more on product discovery. The large feature highlight at the top has been removed, bringing search, Soundscapes, and Scenarios higher on the screen, while the Exercises section is now also visible directly from the main screen
2. A new gender question has been added to the first half of onboarding, with Male, Female, Non-Binary, and “Prefer not to say” options

No major change for Endel this period

1. The main-screen layout has been reordered. Soundscapes now appear above Scenarios, while the scenario shortcuts have moved lower in the flow
2. The order of benefits shown in the Premium Features section has changed. The first card previously promoted access to 16 premium soundscapes; it now highlights Endel’s work-rest interval feature

1. The main screen focus has shifted from Sleep to ADHD.

1. The copy on the registration screen: the structure and buttons stayed the same.