September 2026

Major changes

A/B test: the return to a single subscription tier

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Minor changes

Updated the navigation button containers across most onboarding screens, making them more visible against the white background
Brought back the personalized plan generation screens with loading animations before the paywall, showing users that their dog's training plan is being prepared
Rolled back the experiment with a delayed free-trial offer, bringing back the 65% discount offer instead
Restored the 7-day free trial for annual subscriptions on the first paywall

August 2026

Major changes

One-time trial offer replaces the first-session discount

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Minor changes

The onboarding question about dog training goals now displays contextual comments based on selected answers, adding supporting information directly below the chosen option
The recommended courses screen has been redesigned. Instead of highlighting a single starting course and separating the rest into "Courses for later," it now presents multiple recommended courses in sequence, with estimated timelines for each

July 2026

Major changes

Dogo Basic and Dogo Premium return with a redesigned paywall

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Minor changes

Pet insurance promotion has returned to onboarding. The flow once again includes a screen promoting a personalized pet insurance quote
The personalized-plan generation loading screen introduced last month has been removed from onboarding
The list of recommended courses has been refreshed with new courses and a different ordering

June 2026

Major changes

First paywall removes discount-led positioning

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Minor changes

A new personalized-plan loading screen has been added near the end of onboarding, before the recommended courses screen. It shows visible progress while Dogo generates the user’s care plan based on their onboarding answers

May 2026

Major changes

Main paywall drops the Basic tier and shifts focus to savings

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Minor changes

The onboarding flow no longer includes the pet insurance offer that asked users for their ZIP code and email to get a personalized quote for covering unexpected vet bills
The “Meet the training that actually works” success screen shown after users selected their preferred dog-training time has been removed from onboarding

April 2026

Major changes

Paywall adds a cheaper plan tier

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Other changes

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March 2026

Major changes

Onboarding expands from training setup to full dog-care personalization

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Course recommendations changed from one starter course to a care plan

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Minor changes

Dogo added a new question about the dog’s gender. This gives the app another personalization signal and can make future copy, recommendations, and account setup feel more tailored.
Dogo added a new potty behavior question with multiple selectable answers. The question collects concrete behavior signals, such as regular potty accidents at home, peeing when greeting people or dogs, accidents when left alone, or already being potty trained.
The onboarding now covers additional daily-care areas, including walks and health. This expands the product positioning beyond obedience training and makes Dogo feel more like a full dog-care companion.
A new interstitial screen was added after the “take care together” question. It explains the value of one family account: syncing data, sharing notes and photos, seeing the dog’s schedule, training together, and receiving health reminders.
The paywall’s key message was updated to support the broader care positioning. Instead of relying only on training value, the updated message appears to connect subscription value with shared care, routines, reminders, health, and family collaboration.
The course recommendation copy changed from “Let’s start with this course first” to “Let’s start with these courses,” reinforcing that users are getting a personalized set of next steps rather than one isolated recommendation.
The course recommendation screen now gives more visibility to recommended content upfront by removing the “Courses for later” bottom overlay and showing more recommended items directly in the main flow.

February 2026

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Dogo

September 2026

Major changes

A/B test: the return to a single subscription tier

Minor changes

August 2026

Major changes

One-time trial offer replaces the first-session discount

Minor changes

July 2026

Major changes

Dogo Basic and Dogo Premium return with a redesigned paywall

Minor changes

June 2026

Major changes

First paywall removes discount-led positioning

Minor changes

May 2026

Major changes

Main paywall drops the Basic tier and shifts focus to savings

Minor changes

April 2026

Major changes

Paywall adds a cheaper plan tier

Other changes

March 2026

Major changes

Onboarding expands from training setup to full dog-care personalization

Course recommendations changed from one starter course to a care plan

Minor changes

February 2026

See what Dogo changed