1. The registration screen has been updated with smaller text in the sign-in buttons and colored icons. The separate checkbox for receiving promotional emails and offers has also been removed
2. A new pop-up reminds users that their preferences were used to create a personalized plan. The home screen has also been reorganized, bringing the personalized content plan to the forefront instead of the previous layout focused on popular content
3. The paywall layout has received minor adjustments to element positioning and spacing. The toggle for receiving a reminder before the free trial ends is now more visually prominent
4. The 30-day Calm Guest Pass pop-up, which previously appeared automatically on the home screen and encouraged users to gift a free trial to a friend, is no longer shown automatically
5. All paywalls except the first now use lighter backgrounds, making their overall appearance less contrast-heavy

1. The primary CTA on the paywall becomes larger when users enable the trial reminder toggle before renewal. The rest of the paywall structure remains unchanged
2. The Discover tab now includes a section featuring trending Sleep Stories for the week. This replaces the previous content categories block in the same part of the screen

1. The registration screen now includes an optional checkbox for email marketing consent, allowing users to explicitly opt in to receiving offers and promotional emails from Calm

No major changes for Calm this period

1. The paywall now shows the full annual price directly inside the yearly plan cards. Previously, users primarily saw the monthly equivalent there, while the total annual charge was disclosed in the legal copy below the main CTA
2. The promotional offer has returned to a 40% discount after the previous 50% offer. The earlier promotional banner style is also back: the home screen once again shows a compact “Special Welcome Offer” banner that leads to the discounted annual plan
3. The Discover tab icon in the bottom navigation has been updated from a compass to a magnifying glass

No major changes this period

Same, no minor changes this period

No minor changes this period

No minor changes this period