AllTrails

Trail maps for outdoor adventures

September 2026

Minor changes

Screens for subscribers
  1. Rolled back the Plus paywall branding update, removing the AllTrails+ logo from beneath the main illustration. The promotional card at the bottom, allowing users to switch to the Peak paywall, remains in place
  2. Updated the For You tab with a banner promoting the Plus free trial, new guided hiking content through Better Trails Club, and reorganized trail recommendation categories
  3. Added a Plus free trial promotion to individual trail pages, highlighting premium features and leading users to the same trial-focused Plus paywall used during the first session
  4. Reorganized the Saved tab, consolidating Downloads, Parks, and Areas into a single Downloads section with internal category filters. The empty state now promotes Plus and offline map downloads, similar to how the Custom Routes section promotes Peak
  5. Added a monthly activity streak tracker and a charity challenge to the Activity tab, giving users more ways to track their activity and participate in community initiatives
  6. Updated the headline copy on the paywall focused on Trail Conditions
  7. Darkened the background fill of the gray sign-up and login method buttons on the registration screen